About

HISTORY

Founded in 1972, Towell Auto Centre (TAC) stands as a beacon of excellence and reliability in the Omani automotive landscape. With a legacy spanning over half a century, we have continuously set benchmarks in the automobile business, echoing our commitment to quality, innovation, and customer satisfaction. Our extensive portfolio encompasses a wide range of automotive-related products and services, curated to meet the diverse needs of our clientele. Our vision transcends traditional boundaries, aiming to establish TAC as the ultimate one-stop centre for all automotive requirements in Oman.

The Towell Auto Group stands as one of the six foundational business cornerstones for the WJ Towell Group. In Oman, this prominence is unified under the banner of Towell Auto Group, brought to life through entities like Towell Auto Centre, Eint Automotive, and ORBIT Car Rental & Lease. Together, they epitomize the all-encompassing destination for automotive needs – from premier auto brands and post-purchase services to leasing, rentals, and aftermarket products, all nested under a singular emblem of trust.

MISSION

TAC will enhance customer focus and progressively expand its product offerings to achieve long-term sustainable growth.

VISION

To be among the TOP 3 Automotive Companies in Oman.

Strategic Pillars

At the heart of our operations lies a commitment to ensuring every customer's experience is unparalleled. We believe that a satisfied customer is the best brand ambassador we can have.

Our employees are the backbone of our organization. By ensuring a supportive work environment, offering competitive compensation packages, and providing avenues for growth and development, we ensure that our talent feels valued and motivated.

In a world of ever-evolving choices, retaining a strong brand identity and recall is our top priority. Our approach involves continuous innovation, maintaining the highest standards of quality, and ensuring our brand's values resonate with our target audience.

We also recognize the importance of financial sustainability and growth. Our strategic initiatives are designed to optimize operations, enhance profitability.